U.S. "Business Week" published today, David Online
Armano article said 2010 social media will show six major trends, social media, will be reduced next year's sociability, exclusivity will increase.
Social media
In 2009 won the explosive growth. According to Nielsen Online data, only a social networking site Twitter, the United States in February this year, unique visitors have increased 1382 percent over the previous year, reaching 700
Million. At the same time, Facebook and MySpace are further widening the gap. So social media trends in 2010 will do? In 2010, social media will become more popular,
Mobility will also be stronger and even more exclusive, at least I do not think so. So what will occur next year, social media, what trend?
1, decreased sociability social media
With the group, friends lists, and increasingly popular niche networks, social networks will become "exclusive." Not everyone can join the other users list of new Twitter concern, but
And the interference of the social network will be more and more hidden in the Facebook status updates will also be more common behavior. Perhaps the sociability did not really decreased, but the user may wish to adopt this side there
Filter unwanted information from the network to get real value.
2, enterprise social media to increase investment
In addition to a one-time promotion or social media as a communication channel to use, the massive use of social media companies was relatively small. Best Buy Twelpforce marketing team on through
Twitter customer service. Hundreds of employees through the system to track specific user-related dynamics. This act passed out a signal: As more companies want to cut costs or improve customer service efficiency
Fruit, next year there will be more companies adopt social media.
3, enhanced social media game
Foursquare and other new social networks through the localization and mobility to attract users, but such networks have a certain playfulness, the introduction of competition for users. High degree of user involvement
Receive awards. Push technology also can remind users of its coveted "mayors" will be friends away. As businesses look to promote social networking within and outside the active degrees, so it will provide some incentives
To encourage friendly competition.
4, business development of social media policy
If your company has not specified social media policy for the standard number of specific rules of engagement of social networks, next year there will be corresponding policies. From how to regulate employee behavior to how to respond to competition, will be included. Through these policies, corporate attitudes towards social media and employee involvement methods will have formal regulations.
5, moving into a new growth point in social media
Some 70% of the company blocked the social network, but at the same time sales of smart phones is increasing rapidly, so staff will be more mobile devices to use social networks. Therefore, there will be more and better mobile version of social media came into being.
6, sharing no longer limited to e-mail
"The New York Times" recently added iPhone applications to share functionality allows the user to Facebook and Twitter and other social networks to share the article. Many sites have also been supported
This feature. That were previously done by e-mail to the future with these features gradually adopted by mainstream users, to share content through social networks will increasingly popular. Content providers will be very willing to help
Users to distribute content in any way.