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U.S. "Business Week" published today, David Online
Armano article said 2010 social media will show six major trends, social media, will be reduced next year's sociability, exclusivity will increase.

Social media
In 2009 won the explosive growth. According to Nielsen Online data, only a social networking site Twitter, the United States in February this year, unique visitors have increased 1382 percent over the previous year, reaching 700
Million. At the same time, Facebook and MySpace are further widening the gap. So social media trends in 2010 will do? In 2010, social media will become more popular,
Mobility will also be stronger and even more exclusive, at least I do not think so. So what will occur next year, social media, what trend?
1, decreased sociability social media

With the group, friends lists, and increasingly popular niche networks, social networks will become "exclusive." Not everyone can join the other users list of new Twitter concern, but
And the interference of the social network will be more and more hidden in the Facebook status updates will also be more common behavior. Perhaps the sociability did not really decreased, but the user may wish to adopt this side there
Filter unwanted information from the network to get real value.
2, enterprise social media to increase investment

In addition to a one-time promotion or social media as a communication channel to use, the massive use of social media companies was relatively small. Best Buy Twelpforce marketing team on through
Twitter customer service. Hundreds of employees through the system to track specific user-related dynamics. This act passed out a signal: As more companies want to cut costs or improve customer service efficiency
Fruit, next year there will be more companies adopt social media.
3, enhanced social media game

Foursquare and other new social networks through the localization and mobility to attract users, but such networks have a certain playfulness, the introduction of competition for users. High degree of user involvement
Receive awards. Push technology also can remind users of its coveted "mayors" will be friends away. As businesses look to promote social networking within and outside the active degrees, so it will provide some incentives
To encourage friendly competition.
4, business development of social media policy

If your company has not specified social media policy for the standard number of specific rules of engagement of social networks, next year there will be corresponding policies. From how to regulate employee behavior to how to respond to competition, will be included. Through these policies, corporate attitudes towards social media and employee involvement methods will have formal regulations.
5, moving into a new growth point in social media

Some 70% of the company blocked the social network, but at the same time sales of smart phones is increasing rapidly, so staff will be more mobile devices to use social networks. Therefore, there will be more and better mobile version of social media came into being.
6, sharing no longer limited to e-mail

"The New York Times" recently added iPhone applications to share functionality allows the user to Facebook and Twitter and other social networks to share the article. Many sites have also been supported
This feature. That were previously done by e-mail to the future with these features gradually adopted by mainstream users, to share content through social networks will increasingly popular. Content providers will be very willing to help
Users to distribute content in any way.

U.S. "Business Week" published today, David Online
Armano article said 2010 social media will show six major trends, social media, will be reduced next year's sociability, exclusivity will increase.

Social media
In 2009 won the explosive growth. According to Nielsen Online data, only a social networking site Twitter, the United States in February this year, unique visitors have increased 1382 percent over the previous year, reaching 700
Million. At the same time, Facebook and MySpace are further widening the gap. So social media trends in 2010 will do? In 2010, social media will become more popular,
Mobility will also be stronger and even more exclusive, at least I do not think so. So what will occur next year, social media, what trend?
1, decreased sociability social media

With the group, friends lists, and increasingly popular niche networks, social networks will become "exclusive." Not everyone can join the other users list of new Twitter concern, but
And the interference of the social network will be more and more hidden in the Facebook status updates will also be more common behavior. Perhaps the sociability did not really decreased, but the user may wish to adopt this side there
Filter unwanted information from the network to get real value.
2, enterprise social media to increase investment

In addition to a one-time promotion or social media as a communication channel to use, the massive use of social media companies was relatively small. Best Buy Twelpforce marketing team on through
Twitter customer service. Hundreds of employees through the system to track specific user-related dynamics. This act passed out a signal: As more companies want to cut costs or improve customer service efficiency
Fruit, next year there will be more companies adopt social media.
3, enhanced social media game

Foursquare and other new social networks through the localization and mobility to attract users, but such networks have a certain playfulness, the introduction of competition for users. High degree of user involvement
Receive awards. Push technology also can remind users of its coveted "mayors" will be friends away. As businesses look to promote social networking within and outside the active degrees, so it will provide some incentives
To encourage friendly competition.
4, business development of social media policy

If your company has not specified social media policy for the standard number of specific rules of engagement of social networks, next year there will be corresponding policies. From how to regulate employee behavior to how to respond to competition, will be included. Through these policies, corporate attitudes towards social media and employee involvement methods will have formal regulations.
5, moving into a new growth point in social media

Some 70% of the company blocked the social network, but at the same time sales of smart phones is increasing rapidly, so staff will be more mobile devices to use social networks. Therefore, there will be more and better mobile version of social media came into being.
6, sharing no longer limited to e-mail

"The New York Times" recently added iPhone applications to share functionality allows the user to Facebook and Twitter and other social networks to share the article. Many sites have also been supported
This feature. That were previously done by e-mail to the future with these features gradually adopted by mainstream users, to share content through social networks will increasingly popular. Content providers will be very willing to help
Users to distribute content in any way.

Last spring, San Francisco in the vicinity of the visitors had a kind of food place to find new ways, that is, using two-dimensional code to locate more than 500 restaurants and shops. When you use the phone's digital camera filming the two-dimensional code, you can immediately log Citysearch reviews or other content on Web pages. Developed ScanLife bar codes of Scanbuy public CEO-Jonathan
Bulkeley declared that "this is just the beginning of a two-dimensional code applications"
Bulkeley said: "You can walk in the supermarket's fruit stalls, with mobile scanning the apples, and that when they are picked, they come from. You can scan to get the hair color product label describes the product description. You can create your own two-dimensional code, and printed T-shirts, and people by scanning the above two-dimensional code and to access your MASPACE page. "

Asian consumers (mainly referring to Japan) have used a variety of interesting two-dimensional code to start the application. Japan's QR CODE contains the contents of the two-dimensional code is the traditional code hundreds of times. One can scan through posters, print ads, business cards, two-dimensional code and get the video, products, content, music and so a variety of information. Denuo a division of Publicis Groupe CEO pointed out that "consumers always carry cell phones, they like to use it. Apple IPHONE other cell phone so that consumers get from the phone more and more like something more, once they have ideas on to immediately phone to find the information they need. "

Two-dimensional codes that have appeared in newspapers, magazines and the Internet outside the advertisements. In the United States, Polo Ralph Lauren is the field in the fashion vanguard of using this new technology. Consumers can scan the ads on the two-dimensional code (such as the U.S. Open in its advertising account
Newspaper advertisements, printed these codes) and then go directly to its commercial site, where users can be purchased directly through the collection, download, or enjoy the relevant content, and even visit the RL Magazine article.
This code has also been extended in areas of personal advertising. Semacode cooperation with FACEBOOK to allow other users to their encounter
Connect users to send online documentation, the connection contains a two-dimensional code can be scanned and compared to known as "social
card. "
There are more good applications, such as APPLE and GOOGLE all the Consumer Response Tag
(CRT). GOOGLE developed an open source scanner, called Zxing, and third-party developers NeoMedia also has APPLE IPHONE 3G handset development of a scanning program called NeoReader.
There are 250 million U.S. mobile phone users want to use the two-dimensional code has not IPHONE cell phone. But before long, along with the growing demand for this application, a corresponding service will soon appear. "People want to walk posters, two-dimensional code with a cell phone camera, and quickly get movie trailers, posters or bills passed, scanning code can immediately reach the site will vote."

I was asked recently to write little articles, is not lost enthusiasm for work. My answer decisive, of course not. You do not see I am still engaged in all kinds of mobile marketing work in tireless efforts with it? Only in the realization of the dream only after becoming lost value. My dream in the distance.

But this time I do have one or two suspected mobile market in the future. Sometimes, I feel it does not very optimistic. But then, I was soon convinced himself, not that way. These are not the main source of optimism is the global economic slowdown, the U.S. economy close to collapse and the recession the Japanese economy once again is the main idea.

This means two main things:
First, the economic power in the past may be injected into the various funds to developing countries will be reduced, venture capital, financing the cost of increased synthesis. As for the emerging technology industry, mobile industry, its infrastructure and risks of exploring business models can not do without a lot of capital consumption.

Secondly, the Chinese export economy this is a considerable proportion of the country, statistics show that `people consume only support countries 1 / 3 capacity. 2 / 3 of the economy depend on exports to be completed. The United States is one of our biggest exports, but now he is facing its own crisis, while Japan's economic recession, led to the focus of Transfer exporting countries to reduce the selectivity. Europe is also affected by the United States, import capacity may decrease. Other developing countries does not have the appetite for digesting all Chinese exports. Thus, China may be some economic pressure. These pressures will be reflected in people's living costs. Then brought the new technology services, to make all citizens, is bound to put the slow pace.

But these negative thoughts will not in anyway good, will only strengthen our faith should make us more prepared to face difficulties. Once you expect the emergence of the difficulties, difficulties in the challenge, will be more attuned to the performance even more with the patient at the same time.

On the positive side, I think the Chinese government will have the following measures, which measures the mobile business market, will play a catalytic role.
The Chinese government should (now see, it can be said will) to stimulate domestic consumption, to find ways to increase domestic consumption ratio in the economy so as to reduce the pressure to increase exports of the problems arising. The main means of nothing but improve the social welfare pension insurance, as well as increase the country's investment. Comparing the impact of the former into the abyss, but the slow effect, which is the short term the main method to solve the problem, we will certainly do so.

Increase the country's investment, why does stimulate domestic consumption. Actually, it is very simple, if the hands of the people do not have enough money to consumption, consumption can not grow forever. Government needs to invest in large projects, such as road construction, real estate, finance, money into a large market to allow the flow of money market funds can be increased in order to increase the amount of money in the hands of consumers, thereby stimulating consumption. Construction of the third generation mobile communication network thing, just meet these investment needs. Infrastructure in these countries, through the state-controlled operators and industry, flow of funds into the market, from a macro to achieve good results. Mobile market will benefit in this big environment.

This can speculate, though, and the company developed the world's mobile market, the Chinese 3G started too late, but its growth rate will soon. This is a job and state support, as well as the increase in consumer discretionary funds.

So in the past, we believe that mobile communications industry needs three years to reach a good state, it is 2011, the state I am referring to is the real market, the rise of mobile marketing. But now I think the time may look shorter, in 2010, mobile marketing, advertising market will usher in a true spring.

Of course the above, the negative part is already in existence. But the positive part of it relies on the macro-control move by the government's economic forecast, which we still feel the taste of adventure, but life is this not an adventure it can not be repeated?

Arizona-based provider of drug delivery devices Matrixx Initiatives
Inc is a unit for their own non-prescription drugs ZICAM for new promotion. This is a commonly used treatment for common cold symptoms of nasal spray. Winter is peak season for sales of such products.

The special promotion is called Zicam Cold & Flu
Companion of the marketing campaign using the mobile phone and interactive media to carry strong features. GOOGLE Mobile G1 first project to begin debut, G1's Android operating system, users need only visit the download channel, you can get an interesting free program. Using this program, consumers in the program enter their ZIP region number (similar to a region of China's postal code coding) can immediately check the area of cold index. Cold index from a third party Surveillance
Data
Inc,. When you enter a city, when cold check programs will tell you, "There are 8% -14% of people with respiratory disease, influenza risk index for the medium." Cowards to face such a horrible figure, it is possible to do rapid decision to buy drugs. To know that influenza in Europe and America is not like China are small disease. Europe and the United States each year is almost always fatal cases of influenza occurred.

In fact, you can check your program not only areas where the input ZIP any region can quickly get the influenza situation in the region. Therefore, this small service to the people who will soon travel may also have reference value. You can decide whether to buy a ZICAM, to prepare for all kinds of travel situations that may arise. From this system is easy to know that Atlanta is the United States five main areas of influenza, so you have to go there to travel?

Matrixx said, not only in G1, they will soon be able to achieve the same program run on IPHONE will be becoming more and more consumers access to this campaign, let's wish ZICAM sell more drugs the better it: )