Advertisement appreciation,market sales skills ,community business values.

Viral marketing is a key should be transmissible it. You receive the things you want to read later distributed to friends of the ideas generated, this is a viral marketing success. Otherwise, do the more beautiful, not willing to pass someone else is in vain. Consider also, the real world, the virus, few are handsome or attractive-looking, the only common ground is that quite a spread of.

Exploration is my favorite show brands, not only because it is recruited to join the world wonder of all shapes and sizes, but also because it is full of creativity, both topics, or ideas, or methods of interpretation have often let the audience shines, inspiration thinking. The publicity seems no exception.

Here is a link to explore this month to promote a shark theme weeks and expand the network of viral marketing. With a GOOGLE map of the incident said with the real. Then, using the “surprised” strategy to stimulate the adrenal gland, while small, create a deep impression. In the excitement over, most people have more positive in action than usual, which increases the probability of forwarding. While providing a large number of SNS network’s forward link, to transmit more convenient.

Although not beautiful, but very practical, very good!

Google Maps Navigation
(Beta) as a new part GOOGLE MAP FOR MOBILE been launched. And will

The new features include real-time data, voice navigation, driving guide, the direction of the guidelines, 3D view, etc., and can be updated using the latest map information.

This software program appearance, led the day and TomTom
Garmin navigation software supplier that stocks fell. A giant into the pond, the water once the fish is also likely to become snacks.

Details of the visit http://www.google.com/mobile/navigation/index.html # p = default

I would rather play the role of a grindstone, make steel knife sharp, although it cut its fixed what — Horace

Mentioned before, three of the more common form of mobile advertising – SMS, MMS, WAP. Add friend message listed also has many other forms. In fact, the mobile marketing application is a “media + tools + content” of the complex, the best developed in various forms of advertising is far more abundant than other media.

LBS district short MMS:

LBS SMS advertising with a cell phone location technology, when the user into a specific area, the system will automatically send SMS or MMS to the user. If the load is on a short multimedia advertisement information, then formed a short multimedia advertisement LBS district.

Location-based mobile phone location services business, a lot of mobile marketing in the international development of the country faster, have been widely used. Some experts believe that this form is the most growth potential forms of marketing. The most important reasons is that when the user receives the SMS message and the surrounding environment and have more time so clear coordination, it is very easy to Guanggu transformed into a user services business. For example, when the time is coming when the noon meal, shopping streets in the business of young people suddenly received a few phone from the restaurant near the electronic promotional coupons for consumers, that is advertising the same time is a result of a service. Even if does not provide any promotional content, but only around the restaurant to provide a comprehensive description of the MMS, the consumers are looking for a restaurant at random to reduce the noon time and effort spent.

At the current market, in the past by the company called “exploring” the company’s “hands of the media” to help China Mobile selling similar advertising. Through the cooperation with the company, I have found that MMS business district still short some of the more critical obstacles to development. First of all, because of the need, such as provinces and then, but as a category 2 service, the price of the provinces to develop and send the rules are not uniform. Some provinces and municipalities can not open this type of business, some provinces and cities to stop sending so after opening. This leads to nationwide sales target of large advertisers, not a good use of this service. And to market the brand as a region often are not first-line brand. This will cause the cell to the short message service transfer of medium and small advertisers. Another is the lack of good monitoring system, the effect of advertising can not go out effective assessment. In addition, even if the ads, an area the user can not receive 100%, actually lower acceptance rate. In one project, for example, sent 22 monitors only a few of the advertising message is received. Although the cost of clearing each area is calculated for each receiver, but the acceptance rate actually affect the advertising effect.

Disadvantages of such advertising could be improved, but China Mobile does not seem to intend to create such opportunities. 3.15 against the mass under the influence of historical events, China Mobile immediately closed the advertising business. In addition to government applications outside the district for all LBS SMS very difficult to pass muster.

MMS class residential short-advertising business development, is fundamentally the need for some major surgery. First, specify the relative strict standards for business auditing. What kind of advertising can go to send. This service standard is necessary to think from a consumer point of view, that is considered when the target user receives information whether this ad will produce resentment. In the past, this has been the operator point of view to think, the main consideration is the contribution of KPI. Second, the major operation is to strengthen through technology to improve business platform, it is more important than in the previous point. First platform who need to identify the long-term users in this region of the permanent, which are mobile users. Also need to identify the user to enter the region are passing by, or is it stay in the region. In addition, the business platform and other carriers have data for data sharing, in order to understand the telephone bill for the user to enter the regional spending power, all kinds of preferences, and even registered the age and gender. Under such detailed work, to achieve the most valuable advertising delivered to users the most accurate one to one marketing, so that advertising smoothly into service.

Although such a high technical requirements, is a relatively good wishes, but a goal to work hard, believe there will always be harvested. This unworthy manner than it is now more practical.

Mobile video advertising

Mobile video advertising relies on this form of mobile video, in which a mobile communication network broadcast video of this approach has been encountered in the early years of restricted bandwidth and fees. With 2.75G’s launched, it will basically meet the low accuracy of the online video streaming media player. However, despite the high-speed movement to be improved. The emergence of 3G is bound to be better solution to bandwidth issues, making mobile video has a higher degree of clarity and smooth, thereby stimulating the development of mobile video advertising. Fee is still a problem. Faster development in the mobile phone video of countries and regions, mobile data services are used monthly fee system, in this system, system, users can enjoy more convenience and economy mobile video playback. But China today is still based on the billing as the main base flow. Monthly average flow limit of the system’s cost per discharge is also still not low. There is also a soft issue, that is to enjoy mobile video content services business could not substantiate. Although the above broad Oriental dragon, CCTV mobile TV services have been test run for some time. But from the content point of view is still a lack of sufficiently attractive. On the one hand must be clear, the use of mobile video content is absolutely not copy the traditional television programs. Because the two types of media in consumer applications, there is a huge difference. Traditional TV users in a relatively fixed space, and usually have more time to complete block to be watching. Mobile TV is mainly in the mobile or some cases can not watch television, while a major component is the use of “time pieces” is watching the user. All mobile TV content should have from their own characteristics. In content, international attempt, live sports programs is a more promising areas. Particularly the public has a high degree of enthusiasm for the broadcast of sports events, you can get good ratings.

Another is to rely on broadcasting mobile TV technology realized. China’s CMMB specified digital broadcasting mode and some provinces and cities of Beijing and local pilot had the DVB digital broadcasting, all belong to this category. By viewing the module to add mobile devices to be on television reception. This model the marginal user cost is relatively low. Once set up complete, even if the number of users increased, its consumption of resources does not have much change. The main problem is there. The first is the need to increase the cost of terminal equipment. Second is the need for the relevant broadcast network put a lot of infrastructure. There is a radio format, which is of no interaction with nature, also requires the help of other resources. Finally, the digital broadcasting mode, such as charges for use of mobile communication networks are not directly charged to so easily from Hua Fei. There are some non-objective factors that led to a lack of sufficient momentum in this business. Although sensory broadcasting systems have the advantage of content resources, but for such digital broadcasting CMMB Market Operation Mode of the relative lack of experience, compare, such as China Mobile, China Telecom and other long-term business and consumer direct business to do business. CMMB has not been able to find a successful development path, has been difficult to establish a complete industrial chain.

In short, regardless of which mobile TV technology, mobile TV has been popular only after it has been the development of mobile TV advertising will have real commercial value. The form of mobile TV advertising is now mainly used before and after the way spots. And traditional advertising methods used by similar. In this mobile TV advertising business, I think there is great room for improvement, if we can move into its interactive features, will certainly find a way beyond the traditional TV advertising model a new model. Mobile TV advertising has also adopted a similar note in the form of scrolling marquees, but because a small mobile phone screen, scroll down the note in its lack of clarity. This form has been less and less. There are other phone-based TV for the extended form of advertising. For example, in mobile TV broadcast software client placed banner ads or text links. He understood that we can attract customers through mobile TV advertising or the WAP client variant of the type of advertisements.

We are in the first episode, the diversification of the future mobile phone charging method for a lot of discussion. We see a big trend, that is, charge the phone system will become more diverse and composite. Will also become more environmentally friendly. However, in many ways the new charge, which can not completely replace the traditional charging method.

In such cases, mobile phones, another group of scientists, in order to address this limitation of power supply in the other direction to forward. That is how to produce more of the battery.

Second, more powerful battery.

In the fantasy future of mobile phone batteries, let us first take a look at some of the traditional mobile phone batteries. Earlier mobile phones used nickel-cadmium batteries, which the traditional “Big Brother” mobile phone on the use of this battery. Later, more environmentally friendly nickel metal hydride batteries emerged. It is more environmentally friendly, because the battery does not contain high cadmium contamination, and that the battery is more compact, more storage capacity. With the technology, lithium ion polymer lithium battery, and subsequently appeared. These batteries lighter than nickel metal hydride batteries, larger capacity. Nickel-metal hydride batteries in particular, it has higher security, and appearance is not as strict size limitations. Now, the pride in lithium battery production costs decreased, and the type of battery capacity and safety of the advantages of convenience, it has the majority share of the mobile phone market. But we can sure, now commonly used in lithium batteries can not meet the growing demand for mobile applications. Scientists can choose to build on existing lithium batteries improve, or to pursue new ways of making batteries for mobile phones in order to make the development of critical help.

Ring Road Battery

Ring road battery is a very interesting attempt, its simply not the hope that the battery capacity, to strengthen the cell phone battery. This new concept is to change the battery the battery charging time to improve the fighting capacity of the battery.

Today, we use the conventional mobile phone batteries, its charging time usually takes a few hours time. And that we are forced to carry a spare battery for mobile phones. When the phone is really no electricity, we would need several hours to ensure the battery charger and power networks remain connected to the battery.

But let us imagine that if the phone battery charge time from several hours to tens of seconds of time? This is not unfounded paranoia. MIT scientists on current lithium battery research shows that the reason can not be charged lithium atoms inside the battery more quickly move, mainly because of iron phosphate lithium ion difficult to pass materials in the nano-channels. Scientists pointed out that if the lithium iron phosphate material on the smear layer could serve as a secondary focus of lithium phosphate transport system, it pushes the ions move through the channel and quickly, then the battery charging rate will be greatly improved. In the ten seconds to complete the charge on the cell phone battery is completely possible. And this is a rapid ion channel in a way which is “Ring Road batteries” the source of the name.

Methanol fuel cell

Fuel cell development has started from the very early, already has about 160 years. It is reported that since 2001, had started in the fuel cell business for mobile terminals research. 2003 STMicroelectronics STMicroelectronics has developed a small portable terminal for mobile phone and other small fuel cell technology. Toshiba in 2004, the development of direct methanol fuel cell (DMFC), a few days ago as “the world’s smallest DMFC” were included into the 2006 edition of “Guinness Book of Record.” Later, the synthesis of East Asia in Japan in January 2006 issued the improved DMFC electrolyte membrane. This technology makes the proton conductivity increased by 1.5 times, continuous operation time was increased from 5000 hours to 7000 hours. At the same time Italy’s Acta
SpA in January 2006 at the 2nd Tokyo International Exhibition on hydrogen fuel cells on display the available ethanol powered fuel cell. Battery without the use of expensive platinum metal raw materials, thus greatly reducing the cost of battery production.

Among the methanol fuel cell technology, scientists generally agreed that only one of the two next most likely be in small electronic devices, commercial applications. They exchange membrane fuel cell (Proton
Exchange Membrane Fuel Cell; PEMFC) and direct methanol fuel cells (Direct Methanol Fuel
Cell; DMFC). They all have small size, light weight, can work at room temperature, and other advantages. However, compared to two years, scientists prefer to direct methanol fuel cell research, because of its higher security and lower production costs.

In the scientists under study so hard, we can finally see some use of the fuel cell test products. Toshiba 2008 in Mobile World Congress
2008, shows a built-in fuel cell phone.

From the thickness, although smaller than the new ultra-thin fashion products, but earlier than the large number of smart phones is entirely acceptable.

Mobile phone top interface can directly add to the fuel cell filled with methanol fuel.

The same phone with a lithium battery. Phone designers call this a “hybrid phone.” Lithium batteries used to charge fuel cells. Scientists pointed out that the application of this hybrid would make the effect of higher battery.

50 ml bottle of 99.5% concentration of methanol fuel cells can be 10-15 times the charge. Each charge can make phone for 6 hours of talk state, if the use of traditional battery only 3-4 hours. But to really practical up, scientists still have to face three problems. First, the battery manufacturing costs need to be better controlled. The second is the situation of self-heating fuel cells also needs to be better controlled. The last is the security, because the home Methanol is a toxic substance.

As the fuel cell by the technology constraints, the use of methanol fuel cell size is often not small. Commercial fuel cell phones now are often used as an external portable cell phone charger set. This is true, this Toshiba made a collection of mobile phone batteries on the experiments, and indeed very special.

And with technology, the volume of methanol fuel cells are also being gradually reduced, the next graph is displayed to the industry this year, SONY, can be placed in her hands methanol fuel cell.

Hydrogen fuel cells

Another branch of fuel cells is hydrogen fuel cells. As the name suggests, this is no longer using methanol fuel cells of this toxic substance, but the use of hydrogen. In this way, the battery will become more environmentally friendly.

Early this year, U.S. scientists in the hydrogen fuel cell technology has made great breakthrough, developed the specifications of only 3 mm of hydrogen fuel cells. This small portable devices such as mobile phones development of great significance. The small size, but the unit storage ability of fuel cells more likely to become mainstream in the future, mobile phone batteries.

The figure this guy is the smallest hydrogen fuel cell, although it can only provide 0.7 volts and 0.1 mA of current, obviously can not drive mobile phones, but scientists believe that with continued efforts to make it one day sooner or later be applied.

Than above this message, MOTO, have suggested a more encouraging. MOTO claimed that Canada Angstrom
Power Company and the MOTO will cooperate in hydrogen fuel cells, through both technology design and production of a MOTOSLVR
L7 mobile phone, using hydrogen fuel cell. The flying time is the traditional cell phone twice. MOTO said there is hope in 2010 for the product and consumers.

Now robust in much of the world’s No. 2 player in hydrogen fuel cells are favorably. They also demonstrated a hydrogen fuel cell powered mobile phones. The product reacts with water and metal to obtain hydrogen as a fuel. Then the response element hydrogen reacts with oxygen to produce electricity. Based on this technology, in theory, the next phone users need only add water, they can charge a mobile phone.

To be continued. . .

I was asked recently to write little articles, is not lost enthusiasm for work. My answer decisive, of course not. You do not see I am still engaged in all kinds of mobile marketing work in tireless efforts with it? Only in the realization of the dream only after becoming lost value. My dream in the distance.

But this time I do have one or two suspected mobile market in the future. Sometimes, I feel it does not very optimistic. But then, I was soon convinced himself, not that way. These are not the main source of optimism is the global economic slowdown, the U.S. economy close to collapse and the recession the Japanese economy once again is the main idea.

This means two main things:
First, the economic power in the past may be injected into the various funds to developing countries will be reduced, venture capital, financing the cost of increased synthesis. As for the emerging technology industry, mobile industry, its infrastructure and risks of exploring business models can not do without a lot of capital consumption.

Secondly, the Chinese export economy this is a considerable proportion of the country, statistics show that `people consume only support countries 1 / 3 capacity. 2 / 3 of the economy depend on exports to be completed. The United States is one of our biggest exports, but now he is facing its own crisis, while Japan’s economic recession, led to the focus of Transfer exporting countries to reduce the selectivity. Europe is also affected by the United States, import capacity may decrease. Other developing countries does not have the appetite for digesting all Chinese exports. Thus, China may be some economic pressure. These pressures will be reflected in people’s living costs. Then brought the new technology services, to make all citizens, is bound to put the slow pace.

But these negative thoughts will not in anyway good, will only strengthen our faith should make us more prepared to face difficulties. Once you expect the emergence of the difficulties, difficulties in the challenge, will be more attuned to the performance even more with the patient at the same time.

On the positive side, I think the Chinese government will have the following measures, which measures the mobile business market, will play a catalytic role.
The Chinese government should (now see, it can be said will) to stimulate domestic consumption, to find ways to increase domestic consumption ratio in the economy so as to reduce the pressure to increase exports of the problems arising. The main means of nothing but improve the social welfare pension insurance, as well as increase the country’s investment. Comparing the impact of the former into the abyss, but the slow effect, which is the short term the main method to solve the problem, we will certainly do so.

Increase the country’s investment, why does stimulate domestic consumption. Actually, it is very simple, if the hands of the people do not have enough money to consumption, consumption can not grow forever. Government needs to invest in large projects, such as road construction, real estate, finance, money into a large market to allow the flow of money market funds can be increased in order to increase the amount of money in the hands of consumers, thereby stimulating consumption. Construction of the third generation mobile communication network thing, just meet these investment needs. Infrastructure in these countries, through the state-controlled operators and industry, flow of funds into the market, from a macro to achieve good results. Mobile market will benefit in this big environment.

This can speculate, though, and the company developed the world’s mobile market, the Chinese 3G started too late, but its growth rate will soon. This is a job and state support, as well as the increase in consumer discretionary funds.

So in the past, we believe that mobile communications industry needs three years to reach a good state, it is 2011, the state I am referring to is the real market, the rise of mobile marketing. But now I think the time may look shorter, in 2010, mobile marketing, advertising market will usher in a true spring.

Of course the above, the negative part is already in existence. But the positive part of it relies on the macro-control move by the government’s economic forecast, which we still feel the taste of adventure, but life is this not an adventure it can not be repeated?

Mobile media market will be a big trend in the future, people will not be content to go home to face desktop computers, not even to meet in small notebooks. It is generally thought that the phone because it supports data transmission itself, while there are high market penetration. Then laughter may be the most fun these handset makers, such as NOKIA, or Apple. Whenever possible, we all would like to acquire a niche in the access removable media, such as the famous search engine GOOGLE, it is not only based on mobile software development, but also began producing mobile phones with its own system. In addition, family firms, including SONY, and Nintendo games are gradually increasing their network capacity for mobile devices.

The real future of mobile media or mobile market should include all the mobile devices, because they have a commonality in reading environment. I object to display the content or form of media to different media, it is like advertising people do not want vendor-oriented marketing ideas. As we often say that from a consumer point of view, to create our ads, then we should understand that a similar reason — from the consumer perspective and distinguish between media types. No longer exists television media, broadcast media and other distinguished. We see the fixed mass media – for example, poster / sign / TV / radio, etc., then a fixed individual media: such as the Internet / digital TV
There is also removable media such as mobile / transit advertising. Why of course, distinguish between, we can go any further, but not the purpose of this article.

This article mentioned that the idea is to allow the reader to continue to broaden our thinking, just as BMW is doing the same.

BMW cars speeding in the road, looks can be a media environment. It is also moving privatized. BMW is revealing his ambition — Concept
BMW Application
Store. I think Apple will not be so superficial as I thought, this laugh out loud. They should be serious about such a future plan and try and BMW to join forces. To know that I do not believe that BMW wants to set foot in the software development industry. Given the general need for external suppliers, Apple should be a good choice.

Let’s go back to look at the concept of BMW software store it. Software store will allow users to buy your BMW car can be more interesting program, or make your BMW and popular SNS sites for data exchange network. Such as opening a program, BMW owners will be transferred to the MYSPACE information, if you open the information to a particular friend, then the appointment of friends to know how far you are from the dating site. Another example of a software for BMW and the like do-nothing data communication network, so the process can be in the lane, get high-quality restaurant recommendation.

Imagine a number of scientists are also more interesting programs, such as multi-function steering wheel in the BMW on the use to the game, or connect the camera and the software driving tour through the beautiful scenery taken directly after the upload to YOUTUBE on. Some software can record and calculate the vehicle acceleration / braking, etc., were calculated for each of the most appropriate energy conservation program.

Although not as good as BMW or any other mobile phone makers like Apple has a huge user base, but the purchasing power of each BMW customers is very great. Future business, not only to gain profits through product sales, will be through the services, and software download will be a new source of revenue, while enhancing the brand value of BMW.

Seems to cars called into 2.0 era.

One day soon, the wife downstairs to wait to meet her company’s work, I can also be car software system to update this BLOG it!

Want more? BMW’s official BLOG to see is how to say: http://www.bmwblog.com/2009/09/14/concept-bmw-application-store-to-be-introduced-at-frankfurt/

On an article, we mentioned the three steps to start mobile market, but the special circumstances result in no mood finished. Let us complete the remaining two parts of the bar.

Read the first three parts, a friend of mine said that this fact and traditional marketing does not have much difference ah. Indeed, the macro point of view, not very different. Mainly because all the marketing must follow these basic rules. However, of concern is the concrete implementation of these steps in detail. In the face of mobile advertising when the viewer to consider their access to the Internet, the traditional way of those different experiences. Mobile network should also take into account the content of this feature is relatively thin. Therefore, differences in details the most critical part. So let us think the steps behind it.

Fourth step, the production advertising content.

Mobile advertising and other advertising the biggest difference is that consumers often use the time to visit the debris, access speed is not good enough. So the user can in unit time, the information received less than Internet advertising. This requires that mobile ads have to have one or two advertisements as a core. All the content surrounding this set of two points. Like the Internet, as a user browse a complete all of the advertising information, the mobile advertising in much less. So often, I’m more information on the proposed split into multiple ad blocks scattered. And in multiple locations to repeat the most important advertising messages, so as to adapt to mobile phone users access to custom, effective spread.

In addition, the creation of content for mobile advertising, consider the characteristics of mobile phone users. People who early step, using the mobile Internet user, usually the same age were more than willing to try new things. Therefore, one can not distinguish between age and the people look. They are more active, more involved in feeling, more like to go on to explore the unknown.

Therefore, mobile advertising in creating content, apart from the authentic transmission of advertising information, best to consider those characteristics of mobile Internet users. In information transmission, the increase in some of their favorite details: fun, interactive, participation, fresh, unknown, easy, enjoyable, and so on.

Also, do not forget some of the unique mobile phone content: MMS magazines, cell phones and other client software. Or using some mobile-specific interaction, such as short-MMS and Bluetooth.

The fifth step is the final step, that of advertising out, and always pay attention to its effects, and make the final analysis.

After the mobile phone advertising, and Internet advertising has always been the need to always pay attention. Also, pay attention to some of the unique mobile advertising data, they will have no other advertising data information. Such as mobile phones used by the visitor types, the type of mobile phone users tend to represent the breakdown of categories. In addition, the area where the mobile phone number is also a very important data. Although in the past term, mobile phone users are generally concentrated in Guangdong and other places, but by comparing the historical data, you can change to the advertising effect of in-depth assessment.

Mobile advertising network monitoring and traditional advertising in other respects quite similar. For example, in the site home page and all pages of the user to access the data channel, activities involved in user data and so on. This is the advantage of digital media.

On an article, we mentioned the three steps to start mobile market, but the special circumstances result in no mood finished. Let us complete the remaining two parts of the bar.

Read the first three parts, a friend of mine said that this fact and traditional marketing does not have much difference ah. Indeed, the macro point of view, not very different. Mainly because all the marketing must follow these basic rules. However, of concern is the concrete implementation of these steps in detail. In the face of mobile advertising when the viewer to consider their access to the Internet, the traditional way of those different experiences. Mobile network should also take into account the content of this feature is relatively thin. Therefore, differences in details the most critical part. So let us think the steps behind it.

Fourth step, the production advertising content.

Mobile advertising and other advertising the biggest difference is that consumers often use the time to visit the debris, access speed is not good enough. So the user can in unit time, the information received less than Internet advertising. This requires that mobile ads have to have one or two advertisements as a core. All the content surrounding this set of two points. Like the Internet, as a user browse a complete all of the advertising information, the mobile advertising in much less. So often, I’m more information on the proposed split into multiple ad blocks scattered. And in multiple locations to repeat the most important advertising messages, so as to adapt to mobile phone users access to custom, effective spread.

In addition, the creation of content for mobile advertising, consider the characteristics of mobile phone users. People who early step, using the mobile Internet user, usually the same age were more than willing to try new things. Therefore, one can not distinguish between age and the people look. They are more active, more involved in feeling, more like to go on to explore the unknown.

Therefore, mobile advertising in creating content, apart from the authentic transmission of advertising information, best to consider those characteristics of mobile Internet users. In information transmission, the increase in some of their favorite details: fun, interactive, participation, fresh, unknown, easy, enjoyable, and so on.

Also, do not forget some of the unique mobile phone content: MMS magazines, cell phones and other client software. Or using some mobile-specific interaction, such as short-MMS and Bluetooth.

The fifth step is the final step, that of advertising out, and always pay attention to its effects, and make the final analysis.

After the mobile phone advertising, and Internet advertising has always been the need to always pay attention. Also, pay attention to some of the unique mobile advertising data, they will have no other advertising data information. Such as mobile phones used by the visitor types, the type of mobile phone users tend to represent the breakdown of categories. In addition, the area where the mobile phone number is also a very important data. Although in the past term, mobile phone users are generally concentrated in Guangdong and other places, but by comparing the historical data, you can change to the advertising effect of in-depth assessment.

Mobile advertising network monitoring and traditional advertising in other respects quite similar. For example, in the site home page and all pages of the user to access the data channel, activities involved in user data and so on. This is the advantage of digital media.

Internet of Things, this term is becoming a hot topic recently. It can be seen as a collection of the RFID / infrared sensor / GPS / laser scan / Embedded Intelligence / wireless transmission / real-time data exchange and other new technology, next-generation network.

In my view, Internet of things will not be parallel to each other in the traditional network of a new type of network system. It would be more like the traditional Internet and mobile networks to upgrade the product of evolution. Just as today we see most of the Internet need to rely on the same telecommunications network. But the reason does not come from the so-called survival of the fittest, but as far as possible to build a network of institutions cost a corollary.

It appears that our traditional phone communication system network can be seen as a first-generation network. They realized the transmission of information between people. It includes a fixed telephone network, and then came the mobile phone network. , The Internet appeared. It implements the communication between persons and things. This thing is more a server / computer, the information communication is mainly embodied in people for a variety of digital information.

If this thinking continues, Internet of things is the human’s third generation network. The most fundamental value is to achieve the objects and the communication between objects. Internet of things the final realization of the direct box to allow Apple to deliver information. In this way, you can make use of the least packaging, or to ensure that the total weight of each package of apples is more consistent, longer or you can let Apple have automatic classification by size into different boxes.

I have been concerned about efforts in the mobile space, using their own meager understanding of the ad, hope to promote mobile advertising. The most fundamental point is that I have always believed that the development of mobile Internet will bring huge benefits to the people. Mobile Internet will reduce the time and space barriers to human access to information. So that human beings can get more free information needed to improve productivity. Which advantages are particularly conducive to China’s large population, vast territory of this country. When individual productivity is raised when the state will be rapid growth.

I firmly believe that the fundamental value of the network system is a greater increase productivity, the liberation of productive forces. The third generation networks of things, in this respect will do better. When the article some basic information can be between the smooth communication, the more productive will be liberated. People will have more
Time to devote to the human person must be completed by the field, or more for recreation to stimulate the economy. So things should not underestimate the value of networking.

By the way, I think what really must be done by human beings to work? Humans can do can never be replaced by only two parts — learning and
Create. The study is the basis for creation of location. Therefore, Internet of things people will liberate the productive forces, so that more people can learn and have learned to create something new.

I think the realization of the Internet of things, but far less optimistic about a lot of expert analysis. I think we need at least 10 years, will have a non-global networking with the appropriate scale of things. Internet of Things will begin in the field of logistics and its associated shape. Early Internet of things will be major items in the boxes, then the relative standard of some high-value items will be added in, the last and people’s livelihood and food-related commodities will really into this area. During this period, materials and renewable technologies will also be promoting development.

Internet of things, let us meet in the future:)

Foreign media sources said, Microsoft is considering the acquisition of aQuantive’s subsidiary when the product Avenue
A / Razorfish .2007 sold to WPP Group, in August, Microsoft to set up with GOOGLE
The DOUBLECLICK competing online advertising platform, USD 6.0 billion investment leading Internet advertising company acquired aQuantive, aQuantive CEO Brian by
McAndrews after the acquisition the company as senior vice president. At Avenue
A / Razorfish is considered an integral part of aQuantive also came with the acquisition. In the acquisition at that time, Microsoft’s Avenue
A / Razorfish acquisition is in fact a little interest, or through several rounds of negotiations Cai Bei to persuade. One year later, and she continued to hold Microsoft is not interested Avenue
A / Razorfish.

When acquisition of aQuantive, Avenue
A / Razorfish in their share of total revenue 60% share of Vietnam, such as this projection, the market value of at least 36 billion U.S. dollars. But, perhaps because it is difficult to find willing and able to buy out such a large Avenue
A / Razorfish, while not his competitor. Microsoft intends to address to the world’s leading advertising group WPP. And Microsoft’s huge compared to this system, although the advertising market, the market is no comparison, WPP as a whole the company’s valuation is only 10.7 billion U.S. dollars. and other international advertising groups have generally lower than the market price. see USD 3.6 billion acquisition almost impossible.

Sources estimate that Microsoft, after careful assessment, will open a 800 million dollar price, and this is their view WPP can accept a maximum price. Merger was able to reach, will depend on the negotiations.

For now the U.S. advertising market point of view, I think even the 800 million U.S. dollars, WPP also may be reluctant to eat this advertising. I believe will be more round of contact and negotiations. But I think, ultimately will be suitable WPP the price of admission this company.