Recently a client project on the busy line, has no time to understand the industry dynamics. Morning, friends asked whether the understanding of large M & A Focus SINA things, really I shouted accident. Really do not understand, slightly understand, it was found that many people think that M & A industry is a nice [...]

Unilever [global] recently announced: theLOWE alternative charge of Unilever JWT's Kellogg brand (Knorr) in four regions of the advertising. The two advertising companies are one of Unilever advertising agency cooperation. Knorr brand will transferProcess, to ensure that the first quarter of 2009, a smooth transition, Unilever will now work closely with them. Unilever's Knorr brand [...]

Last Sunday, be the coldest day of the Beijing. Wind, the temperature is minus 12 degrees. However, this new media held in Beijing University Communication Management Summit did not have much effect.
And in the past compared to participate in business meetings, the forum held in Beijing University, a little more pragmatic flavor. No commercial grand [...]

Ogilvy & Mather announced the promotion of China on the 5th Tao Lei, President of China for the Ogilvy & Mather Advertising. The appointment reflects the Ogilvy China's 360-degree continuous brand business growth and strengthen the consistent pursuit of industry leadership.
Tao Lei, will be based in Beijing, the unified control of Ogilvy & Mather Advertising [...]