International research firm Gartner
Inc yesterday, that is, on Wednesday released the second quarter of this year, mobile phone sales statistics, in the last quarter, the global mobile phone sales reached 304.7 million units, growth of 12%. Due to fierce market competition and the impact of global economic instability, the proportion of total sales revenue growth in the end a little bit to maintain growth at around 9%. Gartner
Inc expects mobile phone sales throughout 2008, an increase of 11%, sales revenue grew 9%, total sales will reach 1.28 billion units.
Research Director, Gartner Inc handheld Carolina
Milanesi said: “The global economy continues to mature markets and the negative form of mobile phone sales in emerging markets, all have some influence. Mature market, both consumer compared to higher-end phones, preferring to buy mobile phones in the end product. Fuel and food prices The rising influence of consumer purchasing power for mobile phones. “
In the second quarter, the Finnish mobile phone giant NOKIA remains the leading position, a total of 12,040 million units in sales of mobile phones, worldwide mobile phone market share as high as 39.5%, 36.7% over the same period last year, has increased by 2.8 percent. The huge sales of low-end phones, but high-end mobile phones increasingly strong competitiveness. expected in the second half, NOKIA price cuts in July and the introduction of a more diversified product portfolio that two trump support, its market share will continued to rise. In addition, NOKIA touch screen with large-scale advertising campaign in the end equipment, but also will promote the sales of their products.
Moreover, in addition to NOKIA, other brands discounted. Korean handset manufacturer Samsung Electronics, the industry is now ranked No. 2 position, second quarter handset sales of 45.7 million units, the market share of 15.2%, 13.3% increase over last year by 1.9 percentage points. Carolina
Such as the Omnia Milanesi that some of Samsung’s new products will be able to sell the second half of a tremendous push.
U.S. veteran handset makers, mobile phone industry leader MOTOROLA early market share has slipped to 10% (this figure even higher than the number before me, good to hear a little high.), 2 quarter sold 30.4 million mobile phones (if other Some manufacturers can buy a number, definitely uncorking champagne, Qing Zhu, Dan Zhe Ge Dai Biao Que yes MOTOROLA digital right shameful.) MOTO because Qi early Yizhitongguo price promotions, the lack of star product of Maoxian strategy, Yijing let market has lost sufficient competitiveness.
LG mobile phone sales chart top 5 market share of 8.8%, year on year increase of 2 percentage points., The total sales of 26.7 million. But Sony Ericsson is the market share than the same period last year fell 1.4% to 7.5%, 2 quarter sales of 23 million mobile phone units.
Overall, the top 5 brands in total industry occupies 81% market share. Although the SE and MOTO suffered different degrees of decline, but the other three companies fully offset the incremental over, year on year last year, Top 5 total market share rate has increased 0.8 percent, which makes the other brands to survive the tremendous pressure even more. from NOKIA 39.5% of the share and strong growth trend, the market leader in its future ability to be growing, from The recent series of moves are not difficult to see, NOKIA are planning to use to complete a strong market share from mobile phone manufacturers to service providers in the transition, if successful could talk, NOKIA can be likened to the world’s largest telecom service operator .