The adequacy of a brilliant marketing campaign, a very important point is the ability to strike deep roots not only play this role, more profound memory, the best consumers can lead to serious thinking, insight from the process of self-identity Marketing is the core message passing.
This is the video, or almost covers the marketing of each of these points, bold and creative approach is the local marketing staff to learn. The marketing campaign from Ogilvy & Mather in Brazil.
http://hungryman.wiredrive.com/l/p/?presentation=93d701c8ea61b529fd0131e953ed17c6
Drunk Driving has always been dangerous, but compared to the danger of direct Syrian way of this sermon, let the user experience associated with the production more effective. The activities of a core point in passing, “the cost of drinking and driving very expensive.”
Does not mean the bill, because it is more important, you may pay your precious life.