Recently saw a program on, will be carried out on the Internet over the past 9 years of life inventory. Yes, time has flown, instant and over. This is a global Internet advertising the 15th year of China's Internet advertising usher in the first 10 years. There are too many need to commemorate and remember. But the greatest value of history is to guide the way forward. We can not ignore is that those who roll the wheel of history indicates that the challenge before.
Internet advertising in a short span of 15 years, and rapid growth, great beyond all traditional media trend. Figures show that last year reached 41.6 billion U.S. market share. China's Internet advertising market also achieved excellent results.
Chinese market in 2007 - 2008 years, is full of interactive media division to set up a traditional advertising agency. OFFER sky fly, and others to claim. The rich and powerful who growled: "If they are willing to, money is available to talk about."
But sorry to say, in short decades, we have not trained enough interactive advertising professionals to ensure success in every traditional advertising companies, are arranged on an interactive advertising professionals, this person To understand the professional, know how to manage, understand the financial knowledge and customer relationships and communication. Let's talk about peace in the world do it.
Thus, block Internet advertising talent to become an important factor in progress. (In fact, far from being blocked, but drag it back.)
The basis of a lack of talent, lack of middle-level personnel, shortage of top talent even more Internet advertising marketing industry, which extends the major problems is the real stumbling block.
China Internet Marketing biggest problem is the lack of creative ability.
The rapid development of the Internet industry and innovation are inextricably linked. Without innovation and the innovation spirit and practice, there is no Internet existed. While relying on the Internet, these enterprises are more or less proud of the innovation. Without innovation there would be no new world, these emerging giants. There is no Apple, not Microsoft, not GOOGLE, no YOUTUBE, nothing.
In this industry, China and the world of Internet marketing if they lose the ability to innovate, will become precarious.
Internet advertising has also been because of its innovative features, which has been well received, to develop.
When people see the Web site are graphical ads when a fresh appeal to force them to click on things. These network advertisers advertising also been seen as the image of being addicted to the spirit of innovation. When people first receive an e-mail in the "HI" This e-mail advertising, they find very interesting. Advertisers seem to only communicate with him a man. GOOGLE search advertising innovation, opened up a new advertising presentation, as well as he won. Internet Advertising is defined in three main forms of which display type ads, targeted advertising push, search.
Too many things at the birth of the new network, but it is still online advertising sales vice old faces. As in quad-core processors on the new PC is still using WIN32 or DOS as the platform, who can bear?
IM communication was born, it was an absolute innovation in the communication concept. Great advertising marketers display the type of advertisements they are only doing an ad on its opening position. In addition to push system message will Tencent advertising, pop-up mini home to carry the ads, increase traffic.
Similarly, we insert ads in the BLOG, we insert in the SNS graphical ads and text links. We have to play the video site, video ads, graphical ads. Innovation networks in all new things, we like the storytelling in only three tricks in a silly boy, though brave and can score some achievements.
I was thinking, innovative people who really must have left the online advertising industry has.
Maybe some people will not agree with my point of view, but I always believed that we can make the steel industry, such as financial sector as the enormous machine, like a stable operation, which was also favorable from the industry, but the same situation is Juedui should not expect the network and the online advertising industry.
Stable development of the traditional industry is today, the network marketing industry, advertising is even more should be like the Renaissance, in the French Revolution.
The online advertising industry should be how, we need the rise of innovative practitioners also need to staff from all sectors to join the elite or to help. The overall direction is possible to rely on these new networks of things, to create new network marketing model.
Internet users on online advertising growing resistance to increased conflict on the behavior of tracking technology is also growing, soon we will find that online advertising may be more than TV ads annoying other customers. On that day, online advertising sales staff also will have to think of ways to do it to change. So why do not today.
BLOG set up a business or product to promote, it is this innovative spirit. But not enough. We need to learn not only in the form of something new network, which carved a Long, we need to make online advertising network marketing and new product together. This is the ultimate innovation to be solved. This need is even thinking of upgrading in the near future, online advertising network personnel should try not to fall as a page consisting of flat environment.
BLOG, SNS, online video and other new things has increased the value and significance of content, network marketers need to change the old thinking, the ad may be attached to the carrier network Imagine a three-dimensional space, just as the human brain neuron structure the same. Interconnected with each other in information transmission, and in the three-dimensional network, advertising to take a complete upgrade path, attached to the last, to which more Internet users in the network has changed the behavior.