Last spring, San Francisco in the vicinity of the visitors had a kind of food place to find new ways, that is, using two-dimensional code to locate more than 500 restaurants and shops. When you use the phone's digital camera filming the two-dimensional code, you can immediately log Citysearch reviews or other content on Web pages. Developed ScanLife bar codes of Scanbuy public CEO-Jonathan
Bulkeley declared that "this is just the beginning of a two-dimensional code applications"
Bulkeley said: "You can walk in the supermarket's fruit stalls, with mobile scanning the apples, and that when they are picked, they come from. You can scan to get the hair color product label describes the product description. You can create your own two-dimensional code, and printed T-shirts, and people by scanning the above two-dimensional code and to access your MASPACE page. "
Asian consumers (mainly referring to Japan) have used a variety of interesting two-dimensional code to start the application. Japan's QR CODE contains the contents of the two-dimensional code is the traditional code hundreds of times. One can scan through posters, print ads, business cards, two-dimensional code and get the video, products, content, music and so a variety of information. Denuo a division of Publicis Groupe CEO pointed out that "consumers always carry cell phones, they like to use it. Apple IPHONE other cell phone so that consumers get from the phone more and more like something more, once they have ideas on to immediately phone to find the information they need. "
Two-dimensional codes that have appeared in newspapers, magazines and the Internet outside the advertisements. In the United States, Polo Ralph Lauren is the field in the fashion vanguard of using this new technology. Consumers can scan the ads on the two-dimensional code (such as the U.S. Open in its advertising account
Newspaper advertisements, printed these codes) and then go directly to its commercial site, where users can be purchased directly through the collection, download, or enjoy the relevant content, and even visit the RL Magazine article.
This code has also been extended in areas of personal advertising. Semacode cooperation with FACEBOOK to allow other users to their encounter
Connect users to send online documentation, the connection contains a two-dimensional code can be scanned and compared to known as "social
card. "
There are more good applications, such as APPLE and GOOGLE all the Consumer Response Tag
(CRT). GOOGLE developed an open source scanner, called Zxing, and third-party developers NeoMedia also has APPLE IPHONE 3G handset development of a scanning program called NeoReader.
There are 250 million U.S. mobile phone users want to use the two-dimensional code has not IPHONE cell phone. But before long, along with the growing demand for this application, a corresponding service will soon appear. "People want to walk posters, two-dimensional code with a cell phone camera, and quickly get movie trailers, posters or bills passed, scanning code can immediately reach the site will vote."