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Chernyshevsky
Mobile Newspaper, is a use MMS or WAP mobile phone to load the form, drawing on traditional magazine content editing, organizing and viewing display for mobile content and delivery to a mobile communication handset application form.
Formally, from the host, cell phone reported the main load two forms. MMS technology by means of a mobile phone, text / picture and other multimedia information through GPRS active mobile phones pushed to the user terminal to read the way MMS phone report read. Another is by design WAP page to page and hyperlinks to form a variety of WAP mobile phones reported in this way is often to promote the use WAPPUSH way.
Than speaking, WAP phone models reported greater scalability, load the actual content is not subject to storage space limitations, can be increased indefinitely. In addition the content is stored on the server side, through the user access to the information passed to the mobile phone terminal, so that you can permanently save the contents of the server information. On the one hand can not put more space restrictions, on the one hand there can be permanent storage, such as mobile phones can report actually looks like a site, as users visit also visit the WAP site just the same. But this also brought the shortcomings of this application form. In 2.5/2.75G environment, online browsing WAP, the user experience poor often have to wait after clicking occurs 1-2 seconds to see the look of the information. And in promotion above, lack of initiative. WAP mobile phone is often the form of magazine will be promoted through WAPPUSH, but the user must click WAPPUSH to begin reporting to navigate into the phone, thus causing the loss of customers.
The MMS WAP mobile phone newspaper reported solved the problems faced. MMS mobile multimedia technology will be reported through the push content directly to mobile phone users, users only need to open the MMS can be viewed. On the one hand to reduce the user clicks the second brought by the loss, while also avoiding the WAP browsing a poor user experience. Of course, the disadvantage is the multimedia cell phone reported the content of carrying less than the WAP-based, the content can support up to 100K. At the same time, it is stored in the mobile terminal, accounts for a certain terminal storage space. Users who delete the MMS, can not be read after Zeyi. Therefore, for these weaknesses, we can see that MMS is more suitable for mobile phone newspaper “timely information” as the core newspaper. Such as China Mobile’s fastest growing, most subscription “mobile phone Early Evening News” reported on this form of cell phone found MMS. The news content, the need for timely reading, but space is often not long, but after the retirement of the general user does not mean very much to see after deletion do not account for much storage space. Thus, we see the development of multimedia mobile phones reported significantly faster than WAP phones reported.
The future, the first MMS phones should be reported as the major mobile phone market report form. Subsequently, with the 3G business applications, enhanced browsing experience, are likely to WAP MMS reported that class will gradually rise again to replace the MMS Mobile Newspaper. Ultimately, newspapers and magazines may have their own cell phones or Internet-based interactive community of readers.
Here to say a few words of reader interaction on the community. I believe that the establishment of newspapers and magazines and other media reader interaction community is very valuable thing. Did not realize before the Internet, partly because newspapers and magazines practitioners deep understanding of new media applications, the lack of confidence and ability to do a good job, the other is a new community can bring real benefits. However, payment by mobile phone and charge the cost is very convenient. Future, the use of mobile interactive community newspapers and magazines will be charged based on the convenience of mobile phones, through to charge a membership fee, the cost balance in community development. Communication by the community to develop reader loyalty, more timely feedback to optimize the media, which have sustained development.