Remember that many pleasing to the HP marketing campaign – Computer is Personal Again it?
HP invited a large number of stars in the ad SHOW own personal computers with the HP story.
I have been a pity, however, from pop music genius Pharrell Williams to British producer Mark Burnett, the U.S. billionaire Mark Cuban to whom everyone JAY-Z, from skiers Shaun Roger White to Purple Queen Vera Wang wedding dress, Everyone found their niche idol, but only me, or did not find that the ads lead me excited.
Finally, a job and HP and the NBA’s marketing partnerships, the latest ad finally spend a not so small minority of the idol-class people. The election of the year from the NBA champion SHOW
Kevin Garnett. The tall, black, will show us how he used to study HP entertainment notebook. Named Kevin Garnett:
All-Arounder only commercials will attract a lot of basketball fans, let us admire this wonderful ad it, do not know when China will be broadcast.
However, viewing this whole HP series of promotional ads, can not be said to be perfect. The advertising of the brand is very strong, the consumer has demonstrated an active flavor of the times of the PC brand, it is very likely to move the emotional side of consumers . However, due to advertising content are usually described in the application of fuzzy concept, and did not really speak about HP
Practical interests of the consumer PC point, those ads are attractive for various applications, mainly related to software products are some of functions. This shows that when buying notebooks the rational side, and no boost. When consumers demonstrated understanding of all the HP ad, a competitor in any product can be achieved by software when the reasons to buy HP notebook becomes apparent lack of support points of the.
I think perhaps some other way HP can make up their lack of advertising surface, perhaps HP has done so.