Horse to adventure, force field as cattle; strong vehicle to load, cross the river as boats; relinquish strengths in order to short, seeking those who can not do anything all.
——( Tang) Wei Zheng

The world economic downturn seems to continue for some days. Global finance, real estate, automobile, steel, energy and other industries have been affected. If even some of the companies who have huge profit under the program have appeared in profit or loss, then the company has been losing money in the economic crisis can still move it?

China’s leading TV media research firm AGB Nielsen to monitor the first answer is given a reference. AGB Nielsen used to be China’s major television media monitoring organizations. In fact, the Chinese market, can provide relatively professions that force television companies to monitor data only two. Another one is a joint venture by the CCTV CCTV – Suo Furui. Is such a television monitor in the Chinese market, up half the sky of AGB Nielsen, in December 31, 2008, spent the last day in the Chinese market.

AGB Nielsen announced that its Chinese part of the business all closed, the staff place the dissolution of all the Chinese regions AGB Nielsen estimate the number of employees over 700 people.

AGB Nielsen said that the profitability of the problem is great. AGB Nielsen to enter the market in 2004, when its main competitors CCTV – Suo Furui in China have been fighting for eight years, plus the use of CCTV and broadcasting system, deep relationship, its major media across the country have very good cooperation. Local advantage is obvious. AGB Nielsen from the establishment, has been saddled with a huge operation on the pressure, at a loss. Its main business comes from joint venture partner WPP Group, affiliated with several major media buying company (step potential MindShare, etc.). Through the efforts of disdain, its market share once reached 20%.

However, in September 2008. AGB Nielsen’s WPP Group, one of the funding side, in Europe, the Group acquired the French Suo Furui. France Suo Furui was officially opened jointly with CCTV CCTV – Suo Furui of that foreign company. Thus, suddenly, WPP subsidiary capital, the two appeared in the Chinese market competitive television media monitoring company.

To address this situation, WPP must make a choice. WPP’s CEO has been the first of the mall is a veteran of interest. Judge these two companies should be clearer. One is the absolute market share in China has strength advantage, and relying on the most powerful media organizations in China – China Central Television. Another one is a hard business, those who sustained losses later.

WPP came up with their perfect solution. November 2008, WPP Group and Nelson signed a share exchange agreement. AGB Nielsen his hands all the shares of other companies for the exchange of Nielsen’s business stock. Moment, AGB Nielsen became wholly owned by Nielsen. Followed in December 2008, Nelson AGB Nielsen closed the business in China. WPP get out, hair does not hurt, the future of the business through Suo Furui can still accomplish much in the Chinese market. Nelson is a dumb embarrassment.

However, it does not even complain WPP. After all, AGB Nielsen’s business in China, all rely on the attention of WPP Group. If not shut down operations, WPP will be operational once the steering Suo Furui, Nelson will face even greater losses, the day more profitable in the foreseeable future. This is the shopping centers on the ruthless law of Nelson does not have enough chips, had manipulated the market office.

By the way, although WPP’s CEO Sir Martin did not discuss a lot of commercial operation of traditional Chinese businessmen and the good, but ultimately did himself and his investors have brought enormous benefits to avoid unnecessary losses. If no such well-known advertising agency Ogilvy & Mather’s hostile takeover would not create the world’s largest of WPP Group. During this period of praise and derogatory comments it slowly left to future generations.

AGB Nielsen comes close on the impact of China’s advertising industry, individuals think that the negative impact will be more. AGB Nielsen Once the withdrawal of China, China has returned to a TV monitor market monopoly. For data, there is no comparison and reference, use only the only monitoring system is very prone to errors. This effect of China’s TV advertising delivery optimization, very negative. TV advertising data will face an embarrassing situation, or else use Suo Furui system data (regardless of whether the data you have doubts), or you no data is available.