I was asked recently to write little articles, is not lost enthusiasm for work. My answer decisive, of course not. You do not see I am still engaged in all kinds of mobile marketing work in tireless efforts with it? Only in the realization of the dream only after becoming lost value. My dream in the distance.
But this time I do have one or two suspected mobile market in the future. Sometimes, I feel it does not very optimistic. But then, I was soon convinced himself, not that way. These are not the main source of optimism is the global economic slowdown, the U.S. economy close to collapse and the recession the Japanese economy once again is the main idea.
This means two main things:
First, the economic power in the past may be injected into the various funds to developing countries will be reduced, venture capital, financing the cost of increased synthesis. As for the emerging technology industry, mobile industry, its infrastructure and risks of exploring business models can not do without a lot of capital consumption.
Secondly, the Chinese export economy this is a considerable proportion of the country, statistics show that `people consume only support countries 1 / 3 capacity. 2 / 3 of the economy depend on exports to be completed. The United States is one of our biggest exports, but now he is facing its own crisis, while Japan’s economic recession, led to the focus of Transfer exporting countries to reduce the selectivity. Europe is also affected by the United States, import capacity may decrease. Other developing countries does not have the appetite for digesting all Chinese exports. Thus, China may be some economic pressure. These pressures will be reflected in people’s living costs. Then brought the new technology services, to make all citizens, is bound to put the slow pace.
But these negative thoughts will not in anyway good, will only strengthen our faith should make us more prepared to face difficulties. Once you expect the emergence of the difficulties, difficulties in the challenge, will be more attuned to the performance even more with the patient at the same time.
On the positive side, I think the Chinese government will have the following measures, which measures the mobile business market, will play a catalytic role.
The Chinese government should (now see, it can be said will) to stimulate domestic consumption, to find ways to increase domestic consumption ratio in the economy so as to reduce the pressure to increase exports of the problems arising. The main means of nothing but improve the social welfare pension insurance, as well as increase the country’s investment. Comparing the impact of the former into the abyss, but the slow effect, which is the short term the main method to solve the problem, we will certainly do so.
Increase the country’s investment, why does stimulate domestic consumption. Actually, it is very simple, if the hands of the people do not have enough money to consumption, consumption can not grow forever. Government needs to invest in large projects, such as road construction, real estate, finance, money into a large market to allow the flow of money market funds can be increased in order to increase the amount of money in the hands of consumers, thereby stimulating consumption. Construction of the third generation mobile communication network thing, just meet these investment needs. Infrastructure in these countries, through the state-controlled operators and industry, flow of funds into the market, from a macro to achieve good results. Mobile market will benefit in this big environment.
This can speculate, though, and the company developed the world’s mobile market, the Chinese 3G started too late, but its growth rate will soon. This is a job and state support, as well as the increase in consumer discretionary funds.
So in the past, we believe that mobile communications industry needs three years to reach a good state, it is 2011, the state I am referring to is the real market, the rise of mobile marketing. But now I think the time may look shorter, in 2010, mobile marketing, advertising market will usher in a true spring.
Of course the above, the negative part is already in existence. But the positive part of it relies on the macro-control move by the government’s economic forecast, which we still feel the taste of adventure, but life is this not an adventure it can not be repeated?