Unilever [global] recently announced: the
LOWE alternative charge of Unilever JWT’s Kellogg brand (Knorr) in four regions of the advertising. The two advertising companies are one of Unilever advertising agency cooperation. Knorr brand will transfer
Process, to ensure that the first quarter of 2009, a smooth transition, Unilever will now work closely with them. Unilever’s Knorr brand value of 30 billion euros per year up to 120 million euros of
Advertising costs will appoint LOWE London headquarters as the core creative team led by the regional working closely with Knorr. JWT advertising agency cooperation continues to be one of Unilever, and continue to service other brands. The changes
DDB agency action will not affect the Knorr in North America, Africa, Middle East and Turkey’s business.
Unilever Savoury Foods group vice president, Silvia
Lagnado said: “This is a very difficult choice, I would like to thank the JWT brand to Knorr all contributions made in the past.” “LOWE cooperation with Knorr on a global project to convey a very novel idea, and I very much look forward to after the two sides have further extensive cooperation. “