Mobile media market will be a big trend in the future, people will not be content to go home to face desktop computers, not even to meet in small notebooks. It is generally thought that the phone because it supports data transmission itself, while there are high market penetration. Then laughter may be the most fun these handset makers, such as NOKIA, or Apple. Whenever possible, we all would like to acquire a niche in the access removable media, such as the famous search engine GOOGLE, it is not only based on mobile software development, but also began producing mobile phones with its own system. In addition, family firms, including SONY, and Nintendo games are gradually increasing their network capacity for mobile devices.
The real future of mobile media or mobile market should include all the mobile devices, because they have a commonality in reading environment. I object to display the content or form of media to different media, it is like advertising people do not want vendor-oriented marketing ideas. As we often say that from a consumer point of view, to create our ads, then we should understand that a similar reason — from the consumer perspective and distinguish between media types. No longer exists television media, broadcast media and other distinguished. We see the fixed mass media – for example, poster / sign / TV / radio, etc., then a fixed individual media: such as the Internet / digital TV
There is also removable media such as mobile / transit advertising. Why of course, distinguish between, we can go any further, but not the purpose of this article.
This article mentioned that the idea is to allow the reader to continue to broaden our thinking, just as BMW is doing the same.
BMW cars speeding in the road, looks can be a media environment. It is also moving privatized. BMW is revealing his ambition — Concept
BMW Application
Store. I think Apple will not be so superficial as I thought, this laugh out loud. They should be serious about such a future plan and try and BMW to join forces. To know that I do not believe that BMW wants to set foot in the software development industry. Given the general need for external suppliers, Apple should be a good choice.
Let’s go back to look at the concept of BMW software store it. Software store will allow users to buy your BMW car can be more interesting program, or make your BMW and popular SNS sites for data exchange network. Such as opening a program, BMW owners will be transferred to the MYSPACE information, if you open the information to a particular friend, then the appointment of friends to know how far you are from the dating site. Another example of a software for BMW and the like do-nothing data communication network, so the process can be in the lane, get high-quality restaurant recommendation.
Imagine a number of scientists are also more interesting programs, such as multi-function steering wheel in the BMW on the use to the game, or connect the camera and the software driving tour through the beautiful scenery taken directly after the upload to YOUTUBE on. Some software can record and calculate the vehicle acceleration / braking, etc., were calculated for each of the most appropriate energy conservation program.
Although not as good as BMW or any other mobile phone makers like Apple has a huge user base, but the purchasing power of each BMW customers is very great. Future business, not only to gain profits through product sales, will be through the services, and software download will be a new source of revenue, while enhancing the brand value of BMW.
Seems to cars called into 2.0 era.
One day soon, the wife downstairs to wait to meet her company’s work, I can also be car software system to update this BLOG it!
Want more? BMW’s official BLOG to see is how to say: http://www.bmwblog.com/2009/09/14/concept-bmw-application-store-to-be-introduced-at-frankfurt/