On an article, we mentioned the three steps to start mobile market, but the special circumstances result in no mood finished. Let us complete the remaining two parts of the bar.
Read the first three parts, a friend of mine said that this fact and traditional marketing does not have much difference ah. Indeed, the macro point of view, not very different. Mainly because all the marketing must follow these basic rules. However, of concern is the concrete implementation of these steps in detail. In the face of mobile advertising when the viewer to consider their access to the Internet, the traditional way of those different experiences. Mobile network should also take into account the content of this feature is relatively thin. Therefore, differences in details the most critical part. So let us think the steps behind it.
Fourth step, the production advertising content.
Mobile advertising and other advertising the biggest difference is that consumers often use the time to visit the debris, access speed is not good enough. So the user can in unit time, the information received less than Internet advertising. This requires that mobile ads have to have one or two advertisements as a core. All the content surrounding this set of two points. Like the Internet, as a user browse a complete all of the advertising information, the mobile advertising in much less. So often, I’m more information on the proposed split into multiple ad blocks scattered. And in multiple locations to repeat the most important advertising messages, so as to adapt to mobile phone users access to custom, effective spread.
In addition, the creation of content for mobile advertising, consider the characteristics of mobile phone users. People who early step, using the mobile Internet user, usually the same age were more than willing to try new things. Therefore, one can not distinguish between age and the people look. They are more active, more involved in feeling, more like to go on to explore the unknown.
Therefore, mobile advertising in creating content, apart from the authentic transmission of advertising information, best to consider those characteristics of mobile Internet users. In information transmission, the increase in some of their favorite details: fun, interactive, participation, fresh, unknown, easy, enjoyable, and so on.
Also, do not forget some of the unique mobile phone content: MMS magazines, cell phones and other client software. Or using some mobile-specific interaction, such as short-MMS and Bluetooth.
The fifth step is the final step, that of advertising out, and always pay attention to its effects, and make the final analysis.
After the mobile phone advertising, and Internet advertising has always been the need to always pay attention. Also, pay attention to some of the unique mobile advertising data, they will have no other advertising data information. Such as mobile phones used by the visitor types, the type of mobile phone users tend to represent the breakdown of categories. In addition, the area where the mobile phone number is also a very important data. Although in the past term, mobile phone users are generally concentrated in Guangdong and other places, but by comparing the historical data, you can change to the advertising effect of in-depth assessment.
Mobile advertising network monitoring and traditional advertising in other respects quite similar. For example, in the site home page and all pages of the user to access the data channel, activities involved in user data and so on. This is the advantage of digital media.