The face of worldwide economic recession, many experts predict online consumer business before the Council and as the traditional consumer business declined. However, according to a recent survey organizations observed the actual online spending compared to last year’s business and without any decline in the phenomenon.
Economic crisis may slow the growth of online business, but I think, in fact, the economic downturn on-line consumer business, the impact is beneficial. Most of the core competitiveness of online shopping is: lower middle of the process, reducing the store operating costs, ultimately leading to a decline in the actual purchase cost. In other words, online shopping is a good way to savings. For a number of daily consumer goods, books and other non-staple products, the economic crisis for the time being can not affect the user, to cancel the purchase intention. Book is one of the most obvious example. Despite the economic crisis, but there are accustomed to read the consumer is still also hope to have the means to maintain the habit. In contrast to the bookstore to buy full price or a small discount books as the network to get more concessions to reduce costs.
General situation, people are shopping online this cost-saving products consumption. In the past, some consumers in the economy under a good environment that few bothered to save a little cost. But now, they have begun to pay attention to saving every penny was spent out.
Here, we can be compared with 2007 to see major changes in online consumer generated.
