Gentleman Yu Yu Yi, villain Yu Yu Lee.
- Confucius
Today, local television stations around full of garbage time long class TV shopping ads, more Acorn therefore developed a series of international business. The eyes of those in traditional advertising has always been contempt of Type II advertising, also propped up a piece of China’s advertising market the sky, forming a value chain system returns a lot of money.
Speaking of advertising their contempt, I think the most fundamental departure from the TV shopping commercials advertising the core values – “creativity.” TV shopping ads are not really creative, in my opinion is just an assembly line production of TV commercials, continues the examination of some 10,000 Souls criteria consumers use some sort of psychological suggestion to buy impulse, somewhat deceptive means . TV shopping ads never bother to buy after the consumer experience, using China’s vast market, by gaining new customers and bring benefits for advertisers. Fairly unique and creative you have contacts, that is, its core is often to create a fresh idea, in order to improve product value in the eyes of consumers. From the “rejection fat” to “Smoke-free non-stick” to “8 hearts 8 Sword”, and “every piece of gold leaf is not the same as” just a few.
Today, SINA Home found distinctive BANNER ad, that is even interesting. Suddenly feel how TV shopping on the Web portal ads do. Said must be said.
Advertising people will gloss over as a special advertising report recommended the entrance, bought SINA’s BANNER ad. Not with any product or brand LOGO, but in turn the three major selling points of products listed on it, can be a very successful camouflage. The logic behind quite a number of TV shopping style. TV Shopping for advertising campaigns have found that many Chinese consumers, especially in the 2-3 line extending down the market even more in some people, difficult to distinguish who is a TV station and which is a soft advertising.
This time, the promotion of mobile phones on the Internet, also disguised as a special recommendation. Conjecture about non-payment obligations, if the idea of traditional television shopping to do so, the ads may even be screenshots and print out the appropriate information in is portrayed as a “SINA special report recommended” the kind of gimmick.
Of course, if you click ads, online advertising, or if there is a certain understanding of network media people, are easy to find, this is not a real network special recommendation, but an advertisement. Because the background does not enter the SINA’s content pages, but leave the SINA into a company called “home music” mobile phone sales platform.
The entire platform LANDING PAGE
Also after treatment, the interface looks more like a feature. From the text view, and more people realize how the feeling of TV shopping. Listed a large number of selling points, highlighting super discount prices, buy limit the use of preferential policies, the insurance company for worry-free protection for you, so everything we see on television is a video of a pirated shopping. Roll over the people to buy the contents of the message prompt, do not know how many of the true number is false.
In fact, I am not much of TV shopping and discrimination, people have formed a separate industrial chain. Some people are willing to sell, people are willing to buy, this is the business rules of the most essential things. But their reluctance to reach out Bale. As for the prospects of disguised advertising, is a bit cheated included. But a few years ago, we think the project planning time has been to disguise the content BANNER idea of text links, can Lenovo is brand advertising can do, these small brands would not do it? Everyone should be equal. Cherish the love then just worship their own Lenovo brand, not willing to LOGO’s removal from BANNER, only be considered “cheating” and not thorough enough.
The only question is like a media such as SINA, to such a disguised advertisement for approval and for carrying on the home page, how many people feel a bit strange. If so, it would mean that anyone can claim that by buying a BANNER own SINA is recommended, to be praised, to be commended, be recognized? While online advertising and online media to understand the discerning eye of this small trick can be easily seen through, but SINA’s hundreds of millions of Internet users, how much can they sighted it. This gratuitous damage to the SINA network news as the main media of their own interests. SINA not been likened CCTV network in the media do? So many TV shopping ads, to the central 1,2 is really small. Therefore, by comparison, this online shopping ads, on the secondary channel page or content page okay, slightly worse on the home page on the.
But having said that, poor economic environment today, we still give them a small mobile phone manufacturers point of tolerance, to the SINA this bear enormous pressure on the company’s shareholders point of tolerance.