Undertake our last article, BMW look at the software store for the time being not to look in the eyes of Apple, at least they have not made it clear that BMW and Apple’s software store will have any connection. This store this concept in the software, the most successful enterprises, somewhat less-friendly. Similarly, the automotive industry, Volkswagen will not do so.

For Volkswagen, the Apple mobile phone fashion young users, and the success of Apple’s store is that they need a channel, the GTI 2010 car show in the new era in front of an important channel for consumers.

October 26, that is, today, Volkswagen announced that they will try to avoid the traditional channels to release in 2010 GTI sedan, which is to be very concerned about consumers who choose the new Apple software release channels —- store. Volkswagen said they will develop a realistic racing game for free, games, full show will be the charm of the new GTI. Beyond doubt, this is the first time in history to start the new car through the software store publishing activities.

Volkswagen TIM vice president of marketing, said, “We gave ourselves an important task, that is the use of personal media and communicate with consumers anywhere, anytime in-depth way to publish our new car to attract our consumer persons. GTI consumers who are called to do is
Technology Zhike tech-savvy consumers who use their social networking habits, love of the game and the regular use of mobile phones that terminal equipment, and
IPHONE users a great degree of coincidence. Apple’s software store through a realistic racing game released to publish the new GTI is significantly larger than the 2010 models play a more meaningful 30-second ad. “

The activities carried out, the U.S. players can continually upgrade their level of challenge, the final winner will receive 1:6 size GTI car models, model quite realistic.

The whole event will be extensive use of social networking to reach these young consumers, such as to match opponents by TWITTER message, or record their own video on YOUTUBE best to go above.

We will see that social networks in contact with young consumers, more and more attention. This trend has hardly been ignored.