AXE
To eliminate the taste of this brand of products fortune, his hand with a trump card. That is, groups of young men on the beautiful women hot sexy from instinctive desire. When the AXE to this desire and commitment to the use of its products to establish a strong connection when, AXE has become the most popular brands. Especially in the young group, AXE popularity is very high. AXE even become warm and open to young people in Europe and the United States as a manifestation of values.

AXE began to expand its product line into the hair care and hair styling products related areas, launched by AXE brand of shampoo and wax. Also, has inherited the style of AXE, AXE this new product line, is still the market for young men, particularly men 18-24 years old group. AXE will be a simple act of selling products, or even raising it to “save those who have bad hair and not be recognized hapless beauty”, as if products become young men of the Gospel, consumers spend money, but also thanks to It is really wonderful marketing idea.

Incidentally, I believe 95% of the 18-24 boys definitely not the kind of effortless pursuit of girls, and the success rate was 100% of the people. Therefore, they always have confidence when being challenged. Goals or aspirations of those who have young boys, always look in the mirror carefully decked out, want to have a perfect shape, perfect dress, hairstyle is also very important of course. Especially in the AXE through a variety of short video, constant talk, “First of all, girls are most concerned about is your hair.”

Survey, the girls attention when the opposite sex, 74% of people are starting from scratch method, while 84% of people believe that hair is important (this data may be exaggerated in order to publicize the data). But in any case, consumers would prefer to believe it. Only through the purchase of a shampoo or hair wax products, beauty can get more attention, as this is like fairy tale, fairy who does not want it?

AXE marketing new products of this series, I feel very impressed. I like the clear marketing. As the most accurate way to designate your core consumer group, and then find the demands of one of the most lethal point, and then the way is to use as many repeated bombing, say over and over again, and changing the pattern speaking (so that the consumer is not easy to feel tired). There are many companies like to describe their products into the all-powerful all-rounder, did not know that it will lose all product characteristics, to reduce the impression of their level of consumer.

AXE for this is said a lot of propaganda designed video, also participated in many cooperative projects related to advocacy. AXE take a lot of video, part of which gives people a sense of street interviews immediately in order to confirm that groups of women concerned about hair on men, although the filming process, the big ideas and no exciting parts, but the interviewer and the interviewee’s words can be considered some of the funny, good highlights. This street interviews, presumably those who closely follow the trend is consistent with the appetite of consumers.

AXE in the festival, stars of the hair on the importance of the relevant interview.

In addition, some interesting video clips shot by YOUTUBE
FACEBOOK and other networks of publicity, create viral marketing, is now a very effective approach on the network