Online video matures, subscriber growth, and increasing bandwidth Internet users, prompted advertisers are looking for more innovative forms of activities.
Production costs than the sponsorship fee and the amazing selection of activities on television, with networks to carry out small-scale draft video lower cost, more free, more interactive, more trendy. CANON started on this attempt, through the network of cooperation and potatoes, to launch a selection of network activity as the core objective is to find a nationwide six hip-hop masters, and become the ultimate advertising film actor.
Although the visual design is not very good, but still be able to basically meet the demands of activities called. Customers must have the requirements of the site actually is not very high. The reason I think is not entirely satisfied with the details of the deal is that basically did not do. Just about to complete the design. Estimates and design time are related. Designers have not enough time on the aesthetics of the details of adjustment. But for such a fun, fresh activities, the lack of distinctive design and features of the site visit to the lack of experience, how many people are a little disappointed.
Design aside, we are talking about the idea of this event is very good. CANON such as the more traditional Japanese companies, to have new things to try this or highly encouraged. Including follow-up of special training, and advertising photography, which happens to be participants wish to obtain. This allows more active participation.
If you have to pick an egg bone point, and I think the designs in the activity, the lack of a point. That is not taken into account those non-hip-hop fans. CANON IXUS not be sold to the likes of hip-hop people, on the contrary, hip-hop fan or a CANON IXUS only a small fraction of the target population. Of course, if the event is to communicate with the hip-hop fans, it also said in the past. However, this is a bit wasted ads.
In fact, CANON IXUS actors can make use of the hip-hop ad selection, a wider range of information delivery. CANON support the hip-hop is not to say, but that CANON
IXUS support those who have dreamed of a vibrant young man, so hip-hop are just a representative, only a transit point for communication. Hip-hop fans who are not loyal, even to visit the site, it should let them think it is interesting.
For example, the design of some interactive games, so that other people can design their own dance site. FLASH through the virtual character to perform
, Or give consumers a fun way through the player’s dance competitions. Or join SNS mechanism to allow players and spectators, players and athletes, spectators and viewers, interact together.
Of course, these wild ideas I need to achieve a certain need, if cost of support. Surface from the entire project, it seems that cost will not have enough, select the area of video media for the actual activity stations, a front shell MINISITE perhaps just to avoid more competitive relationship between media and potatoes.
In short, this is the activities have: a good idea, combined with that of the previous design. I hope it was very successful.
Details visit:
http://www.canon.com.cn/products/camera/ixus/ixuscolor/dance/index.html
http://www.tudou.com/events/canon/ixus/