Arizona-based provider of drug delivery devices Matrixx Initiatives
Inc is a unit for their own non-prescription drugs ZICAM for new promotion. This is a commonly used treatment for common cold symptoms of nasal spray. Winter is peak season for sales of such products.
The special promotion is called Zicam Cold & Flu
Companion of the marketing campaign using the mobile phone and interactive media to carry strong features. GOOGLE Mobile G1 first project to begin debut, G1′s Android operating system, users need only visit the download channel, you can get an interesting free program. Using this program, consumers in the program enter their ZIP region number (similar to a region of China’s postal code coding) can immediately check the area of cold index. Cold index from a third party Surveillance
Data
Inc,. When you enter a city, when cold check programs will tell you, “There are 8% -14% of people with respiratory disease, influenza risk index for the medium.” Cowards to face such a horrible figure, it is possible to do rapid decision to buy drugs. To know that influenza in Europe and America is not like China are small disease. Europe and the United States each year is almost always fatal cases of influenza occurred.
In fact, you can check your program not only areas where the input ZIP any region can quickly get the influenza situation in the region. Therefore, this small service to the people who will soon travel may also have reference value. You can decide whether to buy a ZICAM, to prepare for all kinds of travel situations that may arise. From this system is easy to know that Atlanta is the United States five main areas of influenza, so you have to go there to travel?
Matrixx said, not only in G1, they will soon be able to achieve the same program run on IPHONE will be becoming more and more consumers access to this campaign, let’s wish ZICAM sell more drugs the better it: )