Here to bring a relatively new case, but actually it has no novelty. So let us not talk too much nonsense. We have seen a trend that mobile games and software will likely become the powerful marketing weapons, all thanks to the rise of mobile phone software online store. As I mentioned in the previous article, the same.
Pernod Ricard’s famous MALIBU (Malibu) Rum together agency Great Works
New products on their own taste of melon liquor propaganda developed a taste cell phone games. The reason the game with Bowling theme, because this sport is very popular in the Caribbean country. The new product is the message to enable consumers to drink wine at the time, can feel the Caribbean sun and salty sea air.
The success of this project is a key performance is that in 6 months time, this simple but really fun game, received 200 million downloads.
One of the main channel for game downloads through GETJAR, the vice president of marketing channels, Patrick
Mork customers that do not agree, he said, “and MALIBU been doing the same fundamental purpose of the use of mobile gaming to the user’s terminal equipment stationed in fact, is a brand extension. You can play video games or online games, but for MALIBU provided to consumers in this game, but their different, because the game is a portable phone, and consumers always together. “
MALIBU game software used in conjunction with the overall marketing campaign “Get Your Island
On “, its goal is to enable consumers to experience anytime, anywhere a little Caribbean spirit. In addition, MALIBU product bottles are used instead of the bottle bowling game, so let product information also received great exposure. advertising planners that, if the user more time to spend in the mobile game, the user more easily understood, MALIBU not just selling them a drink on the beach for alcoholic drinks, but to them at any time anywhere of providing a recreational experience. (Yes ah, it invariably, and selling what they should not sell a product.)
If you are interested, you can consider going to this site download a try and support most of the SMARTPHONE. http://www.malibu-rum.com/
If you are a mobile user, you can consider this: MalibuRum.mobi
The overall description of the project, please refer to http://www.greatworks.se/clients-cases/malibu